Dan from Snake Bite Co.

This one time, I walked into a store. But not just any store... my favorite one. And I spotted The Original Snake Bite. It was slick, yet useful and I immediately made a mental note to buy it for my future boyfriend (I do this a lot). Surprise! There wasn't a future boyfriend. 

Now, you can find The Original Snake Bite along with a bevy of other treats in The Dude—the perfect gift for boyfriends (real or imagined), girlfriends or whomever, really. 

Recently, we chatted with Dan Peskorse, co-founder of Snake Bite Co. and got a glimpse into his product development process as well as some insider info on the best place to eat in St. Louis!

1. What do you do to treat yourself?

I’m a big fan of chef’s tasting menus! When you go out to eat with friends or family, and there is an option to do a tasting menu…do it. Even if it’s more than you were planning on spending for your meal the experience will be worth it. It’s more exciting, unexpected, opens you up to new experiences, and always creates great stories and memories. I’ve never had anyone say “that wasn’t worth it”.

2. What's the best gift you've ever gotten or given?

In my opinion the best gifts are always experiences. A couple of years ago I was traveling for business, heading home after a long week, and was expecting a ride to pick me up at the airport. My ride was very late and I was tired and just wanted to go home.  Little did I know that my wife and friends were picking me up in a limo for a night out as an unexpected surprise for no particular reason. I will always remember that great experience as one of the best gifts I’ve ever received.

3. In your city of St. Louis, where's your favorite spot to grab a bite to eat and why?

There is a great place in the Central West End of St. Louis named Little Saigon Café. They have been around for over ten years and never disappoint. They have a signature drink that’s off the menu called the “Leche de Buffalo” which is Vietnamese iced coffee and Buffalo Trace bourbon…it’s amazing – don’t knock it until you try it.

4. What was the hardest part about starting your own business? What were some mistakes you made?

The hardest part is dealing with the amount of time that it takes to get something off the ground and staying motivated. Ideas are simple but taking an idea, turning it into a product, and then bringing that product to market is extremely time consuming. I made the mistake of thinking that everyone I was working with (vendors/partners/suppliers/etc…) would have a clear understanding of what it was that I was trying to accomplish. The reality is that in all things, there will be multiple revisions, iterations, and prototypes all of which eat into your ideal timeline. Don’t make the mistake of thinking that everything will proceed quickly and smoothly – expect the exact opposite.

5. You developed The Original Snake Bite (bottle opener) first and now you’re working on beanies— how do you decide on new products to create?

We designed The Original Snake Bite, and that bottle opener built this brand. As Snake Bite Co. grows and evolves the three tenants that guide us in developing new products are Quality, Consistency, and Fun. All of our products need to be extremely high quality, 100% sourced and made in the USA, and fun to use and/or wear.  We don’t take ourselves too seriously and like to offer items that we want ourselves. For example: I really like big pirate flags…so now we have awesome Snake Bite Co. flags available. Sound business decision? Probably not…but I really like those flags.

6. What else can we look forward to from Snake Bite Co?

We are actively working on three more patent pending flagship products that will be launching during 2016. The first of these is going to be an extremely high quality bartender’s tool unlike anything on the market today. We’re very excited to get that out as soon as possible. We’ll also continue to create more high quality and fun Snake Bite Co. apparel and accessories as we come across new ideas…drop us a email if you have an idea of what we should make next!